Bait-and-Switch
False Advertising

Is Bait-and-Switch Advertising Illegal in California?

Yes, bait-and-switch advertising is illegal in California. State law prohibits businesses from advertising products or services at appealing prices or terms to attract consumers, only to refuse to sell them as advertised and instead push more expensive or different alternatives. These practices violate California’s consumer protection laws and can result in serious legal consequences for businesses.