Puffery

Companies compete for attention. They want to stand out, attract customers, and convince the public that their product or service is better than the rest. To do this, they use advertising—on billboards, social media, websites, product packaging, commercials, and everywhere else consumers look. Most people expect advertisements to be persuasive and even a bit exaggerated. But there is a legal and meaningful line between puffery, which is allowed, and false advertising, which is not.